Mashgin speeds up concession transactions as much as 4x, helping fans get back to the action and enjoy the game.
Shorter lines encourage fans to purchase (and repeat purchase) over the course of a game. Mashgin is shown to more than double sales when lines are long.
Nearly 4 in 5 fans surveyed say they spend more on concessions when lines are shorter.
79% of fans say they’ve missed a crucial play while waiting for food or drinks.
Mashgin minimizes wait times with median transaction
speeds under 15 seconds. That means less time stuck in line,
and more time watching the game they paid to see.
Mashgin has already saved fans 120M minutes of game time.
80% of fans say they’ve abandoned a long concession line.
Mashgin helps venues capture that revenue by keeping the
line moving—and customers coming back.
With Mashgin, there's no need for staff to run registers or scan items. Instead, they can focus on keeping stands stocked, preparing food, or helping guests. That’s especially critical during high-traffic moments when speed matters most.
Mashgin processes over 10 million transactions a year in stadiums and venues with a median time under 15 seconds—helping teams handle peak demand without needing to add headcount.
Learn about what matters to NCAA fans when it comes to concessions based on our 2025 survey about their concessions experiences, satisfaction level, and needs. The audience panel is a representative sample of NCAA fans from across the United States who had attended an NCAA event in the prior 12 months. The survey was conducted between June 17th and 18th 2025.
Of fans have abandoned a line due to line length or wait time
Of fans report missing a key play while waiting in a concession line
Of fans would buy more if lines were shorter
The Mashgin team's been fantastic for us. We are somewhat demanding, I'm told, and they have definitely jumped the hoops to make sure everything works perfectly. They've been a wonderful partner for us.
Checkout is the heart of your customer experience. We understand the need to tie into your core business tools; with over 50 integrations available, our team is constantly adding additional connectivity to fit into your needs and workflow.