Sports &
Entertainment

Shorter lines, happier fans, and repeat purchases.

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Trusted by Over 150 Iconic Sports Franchises

400%

Faster Checkout

Mashgin speeds concession transactions as much as 4x, helping fans get back to the action and enjoy the game.

125%

More Revenue

Shorter lines encourage fans to purchase (and repeat purchase) over the course of a game. It's an instant boost to any game day.

21.5M

Minutes Saved

In 2024 alone, Mashgin saved MLB fans over 21 million minutes standing in line—nearly a full inning per trip.

A Better Fan Experience (and Better Business)

When fans don’t have to choose between food and the game, everyone wins. Mashgin makes that possible.

End Fan FOMO

79% of fans say they’ve missed a crucial play while waiting for food or drinks.

Mashgin minimizes wait times with median transaction speeds under 15 seconds. That means less time stuck in line, and more time watching the game they paid to see.

Eliminate Friction,
Maximize Sales

80% of fans say they’d spend more if concession lines were shorter.

Mashgin helps venues capture that revenue by keeping the line moving—and customers coming back. In 2024, we processed over $88.8 million in concession sales across 20 MLB parks alone.

Free Up Staff for What Matters Most

With Mashgin, there's no need for staff to run registers or scan items. Instead, they can focus on keeping stands stocked, preparing food, or helping guests. That’s especially critical during high-traffic moments when speed matters most.

Across 20 MLB stadiums in 2024, Mashgin kiosks processed 3.6 million transactions—with a median time under 15 seconds—helping teams handle peak demand without needing to add headcount.

iPhone with the Mashgin + BMO Stadium case study on the screen.

UT Austin + Mashgin Case Study

At Darrell K Royal–Texas Memorial Stadium, Mashgin kiosks were deployed across six stands to serve over 100,000 fans on game day. The result: a 125% increase in revenue and median transaction times of just 12.5 seconds—that’s 450% faster than the industry average.

Even the lowest-performing Mashgin stand outperformed the best-performing stand from the previous season!

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