About this report
Learn about what matters to NCAA fans when it comes to concessions based on our 2025 survey about their concessions experiences, satisfaction level, and needs. The audience panel is a representative sample of NCAA fans from across the United States who had attended an NCAA event in the prior 12 months. The survey was conducted between June 17th and 18th 2025.
Report Highlights
85%
Of fans have abandoned a line due to line length or wait time
77%
Of fans report missing a key play while waiting in a concession line
81%
Of fans would buy more if lines were shorter
About this report
