About this report
Learn about what matters to NCAA fans when it comes to concessions based on our 2025 survey about their concessions experiences, satisfaction level, and needs. The audience panel is a representative sample of NCAA fans from across the United States who had attended an NCAA event in the prior 12 months. The survey was conducted between June 17th and 18th 2025.
Sample findings
Of fans have abandoned a line due to line length or wait time
Of fans report missing a key play while waiting in a concession line
Of fans would buy more if lines were shorter
Download the full report
AI is cool.
Real value is cooler.
Businesses like yours are increasing revenue, decreasing costs, and drastically improving customer experience with Mashgin.
20%
"I have a deep love for Mashgin and what it has done for our business."
General Manager for Aramark at John Deere
40%
“With Mashgin lines are almost gone completely. Even on the busiest days they will only be 1-2 minutes.”
Senior Manager Food and Beverage
18%
“Students really love the speed of service, the convenience, and that they don't need to give someone their credit card or talk to anybody if they don’t want to.”
Resident District Manager
110%
"At a time when resources are stretched, having a secure retail location that’s available 24/7 with coffee, salads, sushi, and sandwiches has been an incredible hit with our team, especially those that work late nights and weekends."
VP of Ancillary Services
125%
"We couldn't be happier with the decision to implement Mashgin kiosks at UT Austin's stadium. The results have been astounding. We have seen a significant reduction in line times, increased revenue and most importantly, an overall improvement in customer satisfaction. The fans are happy and that makes us happy. "
District Manager for Sodexo at UT Austin
3x
"Once our customers try DK Touch-Less, they fall in love and don’t want to shop any other way. We’ve thus completely rethought our store experience, where in-store signage and associate greeters direct customer flow to these units."
Senior Vice President of Retail Sales
.png)
400%
"The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."
VP, F&B Finance & Business Insights
4x
"We are regularly surveying our fans, and they love how Mashgin lets them move through the lines so quickly. The LAFC home games have been sold out since 2018, and concessions are always in high demand. Getting those lines moving means more fans can get their snacks without missing out on the action on the field."
Chief Technology Officer
18 sec
"The experience for our customers has been amazing. There are no lines. We just want to please our customers and Mashgin is helping us do that."
President
20%
"I have a deep love for Mashgin and what it has done for our business."
General Manager for Aramark at John Deere
40%
“With Mashgin lines are almost gone completely. Even on the busiest days they will only be 1-2 minutes.”
Senior Manager Food and Beverage
18%
“Students really love the speed of service, the convenience, and that they don't need to give someone their credit card or talk to anybody if they don’t want to.”
Resident District Manager
110%
"At a time when resources are stretched, having a secure retail location that’s available 24/7 with coffee, salads, sushi, and sandwiches has been an incredible hit with our team, especially those that work late nights and weekends."
VP of Ancillary Services
125%
"We couldn't be happier with the decision to implement Mashgin kiosks at UT Austin's stadium. The results have been astounding. We have seen a significant reduction in line times, increased revenue and most importantly, an overall improvement in customer satisfaction. The fans are happy and that makes us happy. "
District Manager for Sodexo at UT Austin
3x
"Once our customers try DK Touch-Less, they fall in love and don’t want to shop any other way. We’ve thus completely rethought our store experience, where in-store signage and associate greeters direct customer flow to these units."
Senior Vice President of Retail Sales
400%
"The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."
VP, F&B Finance & Business Insights
4x
"We are regularly surveying our fans, and they love how Mashgin lets them move through the lines so quickly. The LAFC home games have been sold out since 2018, and concessions are always in high demand. Getting those lines moving means more fans can get their snacks without missing out on the action on the field."
Chief Technology Officer
18 sec
"The experience for our customers has been amazing. There are no lines. We just want to please our customers and Mashgin is helping us do that."
President
