How Honda Center was able to drive 400% more sales on 50% the staff with Mashgin
The Honda Center is one of the premier entertainment and sports venues in the United States, and is home to the Anaheim Ducks of the National Hockey League. The arena opened in 1993 and has since hosted a variety of events, becoming a regular stop for top touring performers and events, including concerts by Elton John, Madonna, U2, and Paul McCartney.
Concessions are a key part of the hockey and concert experience. With the Honda Center’s capacity of 17,000, serving heavily trafficked games and concerts can quickly become a challenge. In 2021, with labor in extremely limited supply, the Honda Center knew that its concessions experience would suffer without something changing.
Honda Center turned to Mashgin to dramatically speed up lines and keep more concession stands open. After testing out the machines, they were quickly sold on the benefits. "We were really impressed with how well the Mashgins worked," said Angela Leu, Vice President, F&B Finance & Business Insights of Honda Center. "The check-out process was quick and simple, and the Mashgin staff proved to be very responsive."
Two Mashgins were deployed at an underperforming grab-and-go location and reduced the number of staff by 50%. The Honda Center hosts around 130 events per year. After the first month, they hit the anticipated labor savings. The machines paid for themselves after six months on labor efficiency alone.
"Not only have we been able to reduce our labor costs significantly, but our customers have also been happy with their experience using the machines," added Angela. “The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! As a result, we immediately ordered seven more Mashgins and are in the process of reconfiguring additional locations in the building to deploy the additional Mashgins.”
The Mashgin team also provides on-site support to ensure that the machines are always running smoothly. “They have been very responsive to our needs and have helped us troubleshoot any issues we've had. Overall, we're extremely happy with our decision to partner with Mashgin. Their machines have allowed us to improve our operations and provide a better experience for our guests,” said Leu. Jackie Slope, Honda Center’s VP of Technology, said, “I am really impressed with the speed, accuracy, and ease of setup for Mashgin's technology. The team has been great to work with in both installation and integrating into our tech stack - keeping Honda Center at the forefront of using great technology to improve fan experiences.”
"The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."
The formerly underperforming location generated as much revenue in one month as it had in all of 2019
Mashgin self-checkout kiosks require fewer attendants than traditional POS
With median transaction times of 16.5 seconds, Honda Center fans could grab and go 4 times faster than industry average
