About this report
Mashgin surveyed 530+ consumers who attended at least one MLB game in the 2023 and/or 2024 season. Survey was blind, online, conducted in March 2025. Responses were voluntary and anonymous. Supplemented by Mashgin 2024 proprietary transaction data from 20 MLB stadiums.
Sample findings
80% of fans abandon a concessions line when it gets too long — leaving without spending a dollar.
$56 average fan spend on food and beverages per game — across 2+ trips to the stand.
77% would spend more per game if wait times were shorter. The demand is there. The friction isn't.
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Businesses like yours are increasing revenue, decreasing costs, and drastically improving customer experience with Mashgin.
3X
"Using Mashgin makes a better work environment too for our cashiers. They're able to stock the shelves during the day when they couldn't before. It used to be: stock in the morning, and if your shelf gets empty throughout the day, it's too crowded in there to get in and refill it."
Director of Operations | Chartwells
20%
"I have a deep love for Mashgin and what it has done for our business."
General Manager for Aramark | John Deere
40%
“With Mashgin lines are almost gone completely. Even on the busiest days they will only be 1-2 minutes.”
Senior Manager Food and Beverage | Palisades Tahoe
18%
“Students really love the speed of service, the convenience, and that they don't need to give someone their credit card or talk to anybody if they don’t want to.”
Resident District Manager | Spartan Eats
110%
"At a time when resources are stretched, having a secure retail location that’s available 24/7 with coffee, salads, sushi, and sandwiches has been an incredible hit with our team, especially those that work late nights and weekends."
VP of Ancillary Services | St. Joseph's Hospital
125%
"We couldn't be happier with the decision to implement Mashgin kiosks at UT Austin's stadium. The results have been astounding. We have seen a significant reduction in line times, increased revenue and most importantly, an overall improvement in customer satisfaction. The fans are happy and that makes us happy. "
District Manager at UT Austin | Sodexo
400%
"The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."
VP, F&B Finance & Business Insights | Honda Center
4x
"We are regularly surveying our fans, and they love how Mashgin lets them move through the lines so quickly. The LAFC home games have been sold out since 2018, and concessions are always in high demand. Getting those lines moving means more fans can get their snacks without missing out on the action on the field."
Chief Technology Officer | LA Football Club
18 sec
"The experience for our customers has been amazing. There are no lines. We just want to please our customers and Mashgin is helping us do that."
President | Chestnut Petroleum Distributors
3X
"Using Mashgin makes a better work environment too for our cashiers. They're able to stock the shelves during the day when they couldn't before. It used to be: stock in the morning, and if your shelf gets empty throughout the day, it's too crowded in there to get in and refill it."
Director of Operations | Chartwells
20%
"I have a deep love for Mashgin and what it has done for our business."
General Manager for Aramark | John Deere
40%
“With Mashgin lines are almost gone completely. Even on the busiest days they will only be 1-2 minutes.”
Senior Manager Food and Beverage | Palisades Tahoe
18%
“Students really love the speed of service, the convenience, and that they don't need to give someone their credit card or talk to anybody if they don’t want to.”
Resident District Manager | Spartan Eats
110%
"At a time when resources are stretched, having a secure retail location that’s available 24/7 with coffee, salads, sushi, and sandwiches has been an incredible hit with our team, especially those that work late nights and weekends."
VP of Ancillary Services | St. Joseph's Hospital
125%
"We couldn't be happier with the decision to implement Mashgin kiosks at UT Austin's stadium. The results have been astounding. We have seen a significant reduction in line times, increased revenue and most importantly, an overall improvement in customer satisfaction. The fans are happy and that makes us happy. "
District Manager at UT Austin | Sodexo
400%
"The unexpected surprise was that sales for October 2021 at that location exceeded sales for the entire 2019 season! We immediately ordered seven more Mashgins, and are in process of reconfiguring additional locations in the building to deploy the additional Mashgins."
VP, F&B Finance & Business Insights | Honda Center
4x
"We are regularly surveying our fans, and they love how Mashgin lets them move through the lines so quickly. The LAFC home games have been sold out since 2018, and concessions are always in high demand. Getting those lines moving means more fans can get their snacks without missing out on the action on the field."
Chief Technology Officer | LA Football Club
18 sec
"The experience for our customers has been amazing. There are no lines. We just want to please our customers and Mashgin is helping us do that."
President | Chestnut Petroleum Distributors
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