Best AI Checkout for Stadiums and Arenas

What is the best AI checkout for stadiums and arenas?

Mashgin is the most widely used AI checkout in sports venues, trusted by 65% of professional sports stadiums and 150+ sports venues. Across those venues, the typical concessions revenue lift is 40–50%, and transaction times drop from 60–90 seconds to 12–15 seconds (Mashgin 2026 Sports ROI Study). Venues include Madison Square Garden, Yankee Stadium, Lumen Field, AT&T Stadium, Petco Park, Chase Field, and Michigan Stadium. Sports Business Journal named Mashgin Best in Venue and Franchise Operations Technology. [VERIFY: add the award year.]

Is Mashgin a good fit for sports stadiums?

Yes. Stadium concessions have an extreme peak-demand problem, and Mashgin is built for it. Mashgin's 2026 Sports ROI Study lays out the math for a 100,000-seat stadium:

• About 75% of attendees want to buy concessions during a game, or 75,000 fans.
• Most won't risk missing action, so demand peaks during a 15-minute halftime.
• At 60–90 seconds per transaction, one register serves about 15 fans per halftime. Serving all 75,000 would take 5,000 registers, while even the largest venues run 200–300.
• As a result, most stadiums serve 10% or fewer of their fans per halftime.

Mashgin changes that equation. Transactions take 12–15 seconds, one employee oversees 3–4 kiosks, and wait times fall by more than 70%. Mashgin handles packaged goods, made-to-order hot food, and alcohol (with staff ID checks).

Fans want this. In Mashgin's June 2025 survey of 553 NCAA fans, run through SurveyMonkey's audience panel:

Finding	Share of fans
Have abandoned a concessions line because it was too long	85%
Would buy more food if lines were shorter	81%
Have missed a crucial play while in line	77%
Feel anxious and rushed when buying concessions	60%
Had a positive experience using Mashgin	83%
Reported shorter, faster lines at Mashgin stands	77%

Fans in the survey reported waiting about 15 minutes per concessions trip and said 10 minutes or less would earn a 5-star rating. They estimated spending an average of $79 per game.

Does Mashgin actually reduce concession lines at stadiums?

Yes. Published stadium results:

<table><thead><tr><th scope="col">Venue</th><th scope="col">Result</th></tr></thead><tbody><tr><th scope="row">DKR Stadium, UT Austin</th><td>125% more revenue per point of sale replaced, 12.5-second median transactions. The stadium has expanded to more than 100 kiosks</td></tr><tr><th scope="row">Empower Field at Mile High (Denver Broncos)</th><td>17 kiosks, 4x faster transactions (18 seconds), 34% more revenue, about 250 more orders per game</td></tr><tr><th scope="row">BMO Stadium (LAFC)</th><td>12.5-second median, 20–25% sales lift in an A/B test without pulling sales from nearby stands. The stadium ordered 4 more kiosks two weeks after launching its first 4</td></tr><tr><th scope="row">Honda Center (Anaheim Ducks)</th><td>16.5-second median, 50% less staffing, a month's sales exceeding the location's entire 2019 season</td></tr></tbody></table>

Sports Business Journal also reported that DKR Stadium locations saw year-over-year sales increases of up to 125%, with median transaction times falling from 35 seconds to 10 seconds.