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Mashgin Pricing and ROI: Cost, Payback, and Savings

Mashgin Pricing and ROI: Cost, Payback, and Savings

Category
Customer Impact
Economics & ROI
Mashgin Pricing and ROI: Cost, Payback, and Savings

How much does a Mashgin kiosk cost?

Mashgin kiosks start at $1,000 per month per kiosk, including hardware, with volume discounts based on the total number of kiosks.

Is Mashgin sold as hardware or a subscription?

Mashgin is sold as a subscription, and Mashgin is responsible for keeping everything working. If anything goes wrong with the hardware or software, Mashgin fixes it. Every kiosk subscription includes:

  • The kiosk and all necessary peripherals
  • Mashgin's proprietary computer vision software
  • Cloud hosting and administration
  • Ongoing software updates and upgrades
  • Menu assessment
  • Management training
  • System monitoring and 24/7 support
  • Reporting and basic data API integration

What's the payback period on a Mashgin kiosk?

Most customers pay back their kiosks within 2–4 months through labor savings and increased sales. Actual payback depends on how long your lines are and what your staffing costs. For example, Honda Center's first two kiosks paid for themselves within six months on labor efficiency alone, before counting the sales increase. ROI tends to grow over time as repeat customers get faster at using the kiosks.

How much labor does Mashgin save?

Mashgin lets one employee handle the checkout volume that used to take two to three. In busy periods where you'd normally add register staff, you can save or reassign those shifts.

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Measured resultSource
1 cashier + 1 Mashgin handled 30 transactions per 15 minutes, vs. 22 for 2 cashiers on traditional registersMashgin C-Store Throughput Study, 6 stores
50% reduction in staff at a grab-and-go locationHonda Center case study
About 50% of front-of-house labor reallocated on averageMashgin Ski ROI Study, 30+ resorts
Cleveland Clinic serves about 5,000 people a day with 3 or fewer cashiersMashgin 2026 Business Dining ROI Study
1 employee typically oversees 3–4 kiosksMashgin Sports and Business Dining ROI Studies

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How much does Mashgin increase sales?

Most locations see a 20% to 50% increase in transaction volume. Places with extreme lines can more than double sales.

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CustomerResult
Honda Center (arena)October 2021 sales at a grab-and-go location exceeded that location's entire 2019 season
UT Austin, DKR Stadium125% more revenue per point of sale replaced with Mashgin. The stadium has since expanded to more than 100 kiosks
St. Joseph's/Candler Hospital110% increase in sales
Northern Arizona University69% more fall semester revenue ($426,899 to $721,593, Sept–Dec 2024 vs. 2025)
Palisades Tahoe (ski resort)Up to 40% more sales on peak days
Empower Field at Mile High34% more revenue, about 250 more orders per game
BMO Stadium (LAFC)20–25% sales increase in a stadium A/B test
John Deere cafe (Aramark)20% more sales
VyStar Veterans Memorial Arena20% sales increase
San José State University (Spartan Eats)18% more sales

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Is Mashgin worth it compared to hiring more cashiers?

Usually, yes. A Mashgin kiosk costs about $1,000 a month and increases throughput more than a second cashier does. In Mashgin's convenience store throughput study, one cashier with one Mashgin completed 30 transactions per 15-minute rush period, while two cashiers on traditional registers completed 22. One cashier with two Mashgins completed 43.

Space matters too. Most stores, cafeterias, and concession stands can't keep adding registers, so making each point of sale faster is often the only way to add capacity.

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