Northern Arizona University Increases YOY Dining Revenue 73.4%

About Northern Arizona University

NAU's Food Hive at the University Union is the campus's hub for grab-and-go dining and everyday retail, stocking hot and cold quick bites, self-serve beverages, local grocery products, produce, and campus essentials. When NAU and Sodexo redesigned the space into the Food Hive concept, they needed a checkout experience built for a much bigger store and a much bigger crowd.

Challenges

Before the renovation, NAU's convenience space was cramped and underpowered, with a tightly packed assortment, restricted operating hours, and no real capacity for high volume traffic. As part of the transition to the Food Hive concept, NAU and Sodexo needed a checkout solution that could:

• Support an expanded retail footprint and broader product assortment
• Enable longer operating hours without creating checkout bottlenecks
• Improve store flow and the customer experience during peak periods
• Scale alongside rising traffic and sales volume

Choosing Mashgin

NAU deployed two Mashgin kiosks at the Food Hive, letting students and staff set multiple items on a tray and check out in seconds. As Rose Wilson, district manager at Sodexo, put it: "we owe it to the students we serve to provide a quick and easy check out system that gets them to class on time. Mashgin has done just that."

In its first year with Mashgin, the Food Hive at Northern Arizona University grew revenue 73.4%, adding $717,677 in sales year over year. Transactions nearly doubled over the same period, rising 96.2% to more than 243,000 as fast checkout kept pace with expanded hours and higher traffic.