Liberty University increases YOY revenue by 26%

About Liberty University

Liberty University's Montview Market in the Student Union is the campus's hub for grab-and-go dining and everyday retail, stocking CPG items, open-plated foods, and grab & go offerings. When Liberty and Sodexo redesigned the space into The Hive concept, they needed a checkout experience built for a much bigger store and a much bigger crowd.

Challenges

Before the renovation, Liberty's previous convenience format (The Grid) experienced strong demand but was constrained by traditional checkout and limited throughput during peak traffic periods. Long lines, staffing limitations, and checkout friction restricted the store's ability to fully capture demand, particularly during class transitions and evening rushes. As part of the transition to The Hive concept, Liberty and Sodexo needed a checkout solution that could:

• Move students through the store faster
• Reduce line congestion
• Support significantly higher traffic and sales volume
• Scale alongside expanded product assortment and store demand

Choosing Mashgin

Liberty deployed two Mashgin kiosks at Montview Market, letting students load multiple items onto the tray and check out in seconds without scanning barcodes or waiting for a cashier. As Keith Wilson, Retail Operations Manager at Sodexo, put it: "We have broken records with our topline revenue over prior year and think the sky's the limit... we are very happy with the Mashgin self-checkout system, and the students seem to love it."

The results: sales grew from $736,170.20 in Fall 2024 to $930,250.23 in Fall 2025, a 26%+ year over year increase and $194,080 in incremental sales, with 13,405 additional transactions, while Liberty is now considering a third kiosk to keep pace with demand.